A woman wearing sunglasses and a turtleneck taking a selfie on a city street with tall buildings, cars, and pedestrians in black and white.

Hi, I’m Lorena!

A bilingual creative with a background in copywriting, conversational AI and content strategy.

Below, find my selection of work :)

Copywriting

Write messages that spark emotion, drive action, and develop memorable brand identities across platforms and cultures.

View Projects

Conversation Design

Apply UX writing, behavioral insights, NLU, and LLMs to build assistants that solve problems, guide users, and connect.

View Projects

AI Creative

Explore how AI expands imagination and execution. Using AI tools as creatives partners to shape new ways to tell stories.

View Projects

  • A heart symbol inside a scalloped circular badge on a black background.

    Creativity at global scale

    Worked with 20+ brands across Europe, North America and Latam.

  • Icon of three people inside a badge or seal

    Cross-discipline collaboration

    It’s a team effort. Partnered with art directors, account managers, developers, and data analysts to turn ideas into execution and execution into measurable impact.

  • White computer mouse cursor icon inside a black scalloped circle on a black background.

    From words to value

    From winning international creative awards to designing chat and voice systems that reduced live-agent handling by 45% and increased self-service automation to 79%.

Core Principles

Human first

Technology should adapt to people,
not the other way around. UX should feel natural, empathetic, and intuitive.

Tone is identity

Words aren’t decoration; they are design. From ads to AI flows, copy holds the brand voice together across channels, guiding users and creating connections that last.

Iteration drives impact

Great ideas grow.
Insight, data, and behavior patterns help refine the work again and again, until it truly works better.

Abstract black and white geometric shapes stack in a symmetrical pattern with a striped semi-circle at the bottom.

FAQs

Abstract colorful fluid shapes with orange, pink, blue, green, and cream tones.

  • They’re two sides of the same coin :)

    Conversation design brings structure, logic, and a deep understanding of people.

    Copywriting brings brand voice, cultural relevance, and persuasion.

    Different crafts. Same purpose: helping people and brands connect and achieve their goals.

  • I've worked across banking, entertainment, consumer goods, sustainability, nonprofit, and retail.

    Building brand platforms, campaigns, and conversational experiences for different audiences.

  • It depends on the project and the team. I adapt to the product environment and to the tools already in place.

    Throughout my career, I’ve worked with Dialogflow CX, Figma, Notion, Jira, Illustrator, Photoshop and analytics platforms.

    Right now, I’m refining my AI workflows to strengthen writing, creative thinking, and brand narrative.

  • Yes! I love them. Whether that’s defining tone, shaping a brand voice, or helping teams build better conversational experiences.

    If you're interested, email me at lor3.restrepo@gmail.com and let's talk.