I started in advertising, writing for brands like Coca-Cola, TikTok, Greenpeace, KFC, PepsiCo and Decathlon. Then I moved into conversational AI, designing voice and chat experiences for a digital bank.

Today, I work where copywriting and AI meet, helping brands find the right words, whether it's a concept, a campaign, a chatbot, or something in between.

I write and speak Spanish and English, (currently learning Italian), and when I'm not working, you'll probably find me on a hiking trail, at a concert, enjoying an aperitivo, or creating digital art at @lorespeto

If you're looking for a copywriter who speaks both brand and AI, that’s me :)