I’m Lore, a Colombian-Spanish creative who works where language, product, and AI meet. For over a decade, I’ve shaped how brands and products communicate. From big creative ideas to the smallest lines in a conversational interface.

My career started in advertising, writing concepts and copy for brands like Coca-Cola, TikTok, Greenpeace, and U by Kotex. Later, I moved into product and conversational AI, designing voice and chat experiences for EVO Banco, a Spanish digital bank, increasing automation, improving NPS, and defining a consistent assistant personality across touchpoints.

I’ve written for Spanish LATAM, European Spanish, and US English audiences, and now, based in Milan, I’m learning the beauty of Italian too.

After working across different markets, I’ve learned something simple: we’re far more alike than we think, driven by connection, curiosity, and emotion, no matter the language.

I love building alongside multidisciplinary teams, such as art directors, software engineers, strategists, customer success, and data teams. Great work doesn’t happen alone; it happens through shared thinking and collective craft.

Today, I blend storytelling, conversation UX design, and AI workflows to create experiences that feel natural, helpful, and engaging, whether it’s a brand platform, a prompt, or a user flow.

Currently in Milan, collaborating globally.