I’m Lore, a creative working where copywriting and AI meet. I help brands and products communicate better, from big ideas to the smallest lines in conversational interfaces.

I started in advertising, writing for brands like Coca Cola, TikTok, Greenpeace, Decathlon, and KFC, and later moved into product and conversational AI, designing voice and chat experiences for a Spanish digital bank.

This mix of copy and AI has taught me how to connect with people and how to use LLMs to build clear, cohesive brand narratives.

I’ve written for Spanish and English audiences, and I’m now learning the beauty of Italian too. After working across different markets, I’ve learned something simple: we are far more alike than we think, driven by connection, curiosity, and emotion, no matter the culture.

So… if you are looking for someone different who can bring a new perspective to your team, I would love to hear from you.