I've been lucky enough to write for amazing local and global brands like Coca-Cola, U by Kotex, Fanta, Greenpeace, TikTok, PepsiCo, and Decathlon, work with brilliant people, win pitches, pick up a few awards along the way, and have fun doing it.

Whether it's a social campaign, a landing page, a TV commercial, or a chatbot, I use words to bring business goals and human needs together, creating experiences that resonate with people and deliver results.

I also teach at LABASAD, where I show creatives how to apply critical thinking and storytelling to create stronger narratives and copywriting using AI tools.

I work in Spanish and English, and I'm almost fluent in Italian, one aperitivo at a time. When I'm not writing, you'll probably find me on a hiking trail, at a concert, or creating digital art as @lorespeto