Multiply your moments, by Coca-Cola
Coke Original or Coke Zero. Which one is better?
The Brief
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Context
Coca-Cola needed a campaign that moved the conversation from "Which coke is better?”
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Idea
Instead of fueling the debate between Original Taste and Zero Sugar, we changed the question.
Why choose one?
Copy: Multiply GPS-free road trips.
Copy: Multiply last-minute plans.
Copy: Multiply phone-free dinners.
Copy: Multiply your “lose track of time” hangouts.
Copy: Multiply your unplanned weekends.
The campaign increased flavour awareness across both variants and delivered strong business results. For the first time, Coca-Cola Zero Sugar sales surpassed those of Coca-Cola Original Taste, marking a significant shift in consumer preference.