Multiply your moments, by Coca-Cola
Original Taste or Zero Sugar? Which side are you on?
The Brief
-
Context
Coca-Cola needed a campaign that moved the conversation from "Which coke is better?”
-
Idea
Instead of fueling the debate between Original Taste and Zero Sugar, we asked a different question.
Why choose one?
Kaleidoscopic visuals brought both flavors together, celebrating the idea that you can multiply your good times through life's spontaneous moments, whether it's an unplanned hangout or trying a different Coke.
OOH | Strategic Repositioning | Behavioral Insight
Copy: Multiply GPS-free road trips.
Copy: Multiply your “lose track of time” hangouts.
Copy: Multiply your unplanned weekends.
The campaign increased flavour awareness across both variants and delivered strong business results. For the first time, Coca-Cola Zero Sugar sales surpassed those of Coca-Cola Original Taste, marking a significant shift in consumer preference.
Copy: Multiply last-minute plans.
Copy: Multiply phone-free dinners.
