Stay *_*, Stay Fanta

How do you win attention without asking for it?

The Brief

  • Context

    Everything competes for Gen Z's attention. Every scroll, trend, creator, and notification fights for the same few seconds. So does Fanta.

  • Idea

    Stay absurd, stay Fanta.

    Weird enough to stop the scroll.
    Fun enough to stay.

Social-First | Creative Strategy | Trend-Driven Marketing | Brand Building

Collage of four people enjoying Fanta soda, each with vibrant psychedelic background. The top left features a woman in a red sweater with curly hair and colorful sunglasses, smiling with an open mouth, holding a Fanta bottle. The top right shows a woman in a red shirt with curly hair, drinking Fanta. The bottom left depicts a young man with headphones around his neck, in a blue hoodie, drinking Fanta. The bottom right has a young woman in a yellow hoodie with curly hair, holding a Fanta bottle, with her eyes closed and a content expression.
A collage of six images featuring Fanta orange soda bottles and people enjoying Fanta. The images include a close-up of a woman drinking Fanta, a macro shot of a human eye, a colorful abstract background, people floating in yellow liquid, and a bottle with the slogan 'Stay Cool Stay Fanta'.

+28% Sales Growth

By speaking their language, we connected with younger audiences and turned cultural relevance into demand.

A collage of five images: top left shows a person floating in a purple, bubbly environment; top right shows an abstract purple and yellow digital artwork; middle shows a smiling young man with curly hair sitting indoors, holding a plastic bottle of soda; bottom left depicts purple liquid and bubbles splashing upward against a bright blue sky with white clouds; bottom right presents an inner view of a purple, tubular, glossy structure with light shining through.

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