The New Influencers by YULA energy drink

How do you earn trust in a category built on disbelief?

The Brief

  • Problem

    As consumers became increasingly skeptical of claims around “natural and sustainable ingredients,” YULA, an energy drink made with natural and sustainably sourced ingredients, needed a way to prove its authenticity and stand out in the crowded healthy market.

  • Idea

    If people no longer trust green brand claims, why not let an independent voice verify them?

    We turned Alexa and Siri into YULA's spokespeople, turning people's habit of fact-checking everything into a way to discover and verify the brand's natural credentials.

Integrated Campaign | Brand Awareness

Colorful jungle-themed energy drink advertisement with large white text reading "Made with organic ingredients. It’s true. Ask Alexa." Featuring green foliage, a small monkey holding a Yula Amazonian energy drink, and a frog peeking over the leaves.
A vibrant jungle scene with various tropical plants and a colorful toucan holding a can of YULA Amazonian energy drink, with bold white text overlay asking if they have only 60 calories and encouraging to ask Siri.

By letting Alexa and Siri do the talking, YULA proved that the most convincing voice in advertising isn't always the brand's. Sometimes, it's the one consumers already know.

A promotional image advocating for planting 250,000 trees in the Amazon rainforest. The background features lush green jungle foliage and tropical animals, including a colorful bird with yellow and blue feathers. In the foreground, there is a can of YULA Amazonian Energy Drink, with green tea, guarana, lemon, and ginger flavor. The text encourages viewers to ask Alexa about the initiative.

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Awards & Recognitions

D&AD Festival
Wood Pencil